As noted in the 2010 Report, the “long tail” of media delivery was already long and is getting longer. The “long tail” is a characterization developed in the mid-2000’s to describe the need to continue to provide information through multiple traditional media, as well as new media, in order to reach all the population. Essentially this means people are accessing content in every way from traditional print materials to 280-character tweets and other forms of social media, video communications, and augmented reality; and those methods, most likely, won’t go away as new and different technologies continue to come onboard to access and deliver content.
Sectors and Stakeholders noted in the Findings under Key Question #1 a substantial amount of content access is on smartphones, and most of it through apps. For example, the City of Gresham representatives indicated that information from a survey they conducted showed that 80% of their residents access the content the City provides on their smartphones. This is partly driven by the ease of use, the relatively affordable device and data plan (vs. a laptop and wireline broadband connection), apps continuing to expand in diversity and capability, and the high degree of capability for voice, video and data communications.
Streaming video (the number of services, the types of video that can be accessed and its optimization for multiple types of devices) has vastly increased in the last ten years. More than three quarters of cable television subscribers also have a streaming service in addition to their cable television service.
While community media viewership, like all the channels on the cable system, is down in from ten years ago, (this is largely due to more channels available on the system, as well as more video outlets that, while they may not be on the cable system, are now available through a Smart TV and Smart Remote at the same monitoring location), in comparison to other channels, they are still highly viewed. This likely goes to the hyperlocal nature of the content. In the Qualitative Public Survey, community, and neighborhood news, is the highest desired type of local community access channel programming.
Table 13: Community Access Channel Viewership Comparison over 10 Years
Websites are still highly used but their mobile versions have become more important over the past ten years (again because of the preponderance of apps, increase in smartphone use, and the need for cost-effective portability).
Virtual reality/augmented reality/X-reality has risen substantially over the last 10 years, for everything from entertainment to gaming to provision of information in a “you are there” fashion,
as well as A.I.. A.I. has taken substantial leaps in recent years.